Supermeat can change the world – will you try it?

Over the weekend, Israeli startup Supermeat released a video promoting their product (and Indiegogo campaign) on YouTube.

Supermeat is an Israeli startup working to produce lab-created meat that will be better for the environment and more affordable. Their laudable goal is to end world hunger while saving the environment.
The idea of lab created meat isn’t all that new. Sir Winston Churchill was already contemplating the issue in 1932! In his essay ‘Fifty Years Hence’ Churchill wrote that by the 1980s (he was a little off),”we shall escape the absurdity of growing a whole chicken in order to eat the breast or wing, by growing these parts separately under a suitable medium.”

Churchill was a bit optimistic, but it looks like his dreams of the future are finally coming true.


Supermeat argues their product will:

  • use up to 99% less land than traditional factory farms
  • waste 96% less water
  • produce 96% fewer greenhouse gases than conventionally farmed meat.

Obviously, this is huge.

Groups that will benefit from Supermeat

Several groups would benefit significantly from the introduction of Supermeat. First, it would allow meat-eaters to have bacon and other foods without harming animals or the environment.

Supermeat can also reduce the suffering caused by obligate carnivores, such as housecats. Although vegan cat food does exist, it’s expensive and many cats simply won’t eat it. Supermeat would give vegans with companion animals the chance to feed their cats and dogs food that more closely resembles their natural diet, without causing harm to sentient beings.

I also recognize that many people have medical conditions that make it harder for them to adapt to a vegan or vegetarian diet. I tend to think that “where there’s a will, there’s a way”, but being allergic to soy, wheat and legumes makes it a lot more difficult. Food allergies are so common today, and they can severely limit food choices for some vegans.

Supermeat is not genetically modified

Interestingly, I’m sure one of the objections that people will have to Supermeat is that it’s not natural, or that it is somehow genetically modified.

Although it is grown in a lab environment, Supermeat uses only the original cells, so the genes remain the same as they are in the source animal.


Although it’s not an issue for me, I know many people are seriously grossed out by the idea of eating anything grown in a lab. (Many of these same people have no problem eating the slaughtered corpses of sentient beings tortured in factory farms, whose bodies are covered in toxic bacteria, but I digress).

Aside from the ‘ick factor,’ I would say that health is the major drawback for me.

Having read books like the China Study, I’m not sure I’d want to eat animal protein whether it came from animals or not. And I’m not certain whether this lab-created meat has cholesterol or not. So it’s probably not for me.

Does Supermeat sounds like something you’d like to try? If so, check out their campaign on Indiegogo!

2 Responses to “Supermeat can change the world – will you try it?

  • Mary Catherine Pace
    2 years ago

    It will seriously depend on texture and taste. I still have issues with tofu!

    • Yes, I think that will be absolutely key for everyone. As they say in the video, it’s real meat, made from chicken, so taste shouldn’t be the problem. I’m sure the challenge is texture.

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